High Line Business Planning​

New York City Economic Development Corporation

In the past several years, BAE has assisted the New York City Economic Development Corporation (NYCEDC) and the Mayor’s Office with business planning for major park initiatives. The High Line, an abandoned freight rail line, runs through the dynamic Meatpacking District of Manhattan. Elevated above the street, the line has evolved into a lush landscape of wildflowers and habitat. Through the concerted efforts of area residents and the Friends of the High Line, the structure was recently reconstructed, creating a beautiful natural oasis with numerous urban park amenities.

During the design of the park, BAE was engaged to analyze the revenue generation potential of connection fees for private development projects, food and retail vendors, performances, restaurants, and special events.   BAE created a full set of options for enhanced park operations in order to ensure long-term financial sustainability.  Work included special research into the land value premium of luxury urban residential projects connected directly to an urban park.  BAE also evaluated revenue potential from strategically-placed food vendors, special events such as concerts and festivals, and sponsorships.  The revenue generators were compiled into a spreadsheet tool which could assess revenue streams under different scenarios of park management.   BAE presented the findings of all potential revenue sources to the Director of Planning and Mayor's Office representatives.​